A brief set by D&AD was to design a new range of packaging for Ted Baker's merchandise. The design focus would be on minimising environmental impact and maximising the sustainable credentials of the packaging, from materials through to application.
I produced a range of collectable carrier bags celebrating each season of the year. The interior would house these rich patterned graphics, whilst the exterior would be neutral exposing the bags natural and sustainable materials. - Recycled natural cotton tote (womens range), and PP Woven fabric / polypropylene fabric (mens range).
:: Interior wallpaper design on recycled cotton bags. Ted Baker
